services
music curaTion FOR: ResTauranTs • HoTels • STores • Consumer Brands
I work with my clients to craft unique, on-trend music programs that strike the right tone :)
SOUNDTRACK services
Music programming for a store, hotel, restaurant, or other physical location.
playlisT services
Playlists for brands who want to use music in their marketing campaigns.
SoundTracks
CompleTely cusTom Tailored soundTracks for your sTore, hoTel, or resTauranT. CuraTed wiTh Time of day, energy level, and locaTion-specific feaTures in mind.
If you own a public space, then music is an essential part of your brand experience. You hire pros to handle your graphic design and photography right? Well, music curation is just as important and deserves the same top talent and attention to detail.
We’ll have your customers pulling their phones out to Shazam their new favorite song in no time.
Here’s The Plan
STep 1 | ExploraTion + Proposal
First, we’ll have some chats so I can learn as much as possible about your brand and the location. Then I’ll put together an initial proposal with pricing.
STep 2 | Brand Music Profile
Once we agree to move forward, I’ll have you fill out a quick Musical Identity Survey. Then I’ll build a Music Profile for your brand to outline your music strategy.
STep 3 | PlaylisT Demos
I’ll build some playlist demos for you to listen to and provide feedback. Then we’ll finalize your music strategy.
STep 4 | Sound SysTem
We’ll make sure the sound system in each of your spaces is set up correctly.
STep 4 | Device SeTup
You’ll need a wifi capable phone, tablet, or PC for each sound system. We’ll download the Soundtrack player app to each device.
Final STep | Feedback
We’ll also set up your key staff with remote apps so they can change the music and provide feedback.
Soundtracks for Hotels | Customers spend a lot of time inside a hotel during their stay. All that time creates a great opportunity to use music to enhance the mood that you’re trying to set.
Soundtracks for Bars | Bars are social experiences and as Madonna said, ‘Music makes the people come together’. Curating the right combination of songs everyone knows + new goodies is essential.
Soundtracks for Stores | There’s lots of data out there to support in-store music curation but I think it’s pretty simple. Good music makes people happy and happy people buy things.
Soundtracks for Restaurants | I don’t know about you but with so many restaurants to choose from, I select restaurants based on their soundtracks all the time. It’s the best way to differentiate from the rest.
PlaylisTs
PlaylisTs for brands who wish to inTegraTe music and playlisT conTenT inTo Their markeTing campaigns. PlaylisTs are an enterTaining and cosT effecTive way To build your brand wiTh your cusTomers when They’re noT in fronT of a screen.
My clients use playlists to promote products and services in the same way they use graphics, photo, and video. Every brand needs fresh content for their social media schedules and music is a really impactful filler.
Just check out some of the playlist package ideas and options below and you’ll see that I have a knack and a passion for creative play listing.
Here’s The Plan
STep 1 | ConversaTion
Check out the different package types and pricing below to see what’s right for your brand. Then get in touch and we can figure out what’s best for you.
STep 1 | Brand ExploraTion
I’ll do a deep dive on your brand, marketing, products, and services. I’ll also have you fill out a simple survey to help direct my curation. It’s fun, I promise.
STep 2 | Music CuraTion
Then I’ll create a Music Profile for your brand to outline my proposed playlist strategy. Once we’ve aligned, I’ll begin curating your playlists.
PlaylisT Package OpTions & Ideas
One-Off PlaylisTs
A playlist for a specific marketing campaign, a product launch event, or a brand announcement.
One PlaylisT
A general brand playlist, a playlist for a product or service, or just content for your social schedule.
Three PlaylisTs
Playlists for brands that have more than two products or experiences they want to provide music for.
Explore →
Four PlaylisTs
When you want music content for a wide variety of different products or marketing campaigns.
PlaylisT PromoTion
I also provide graphic design, marketing, consultation, and other promotional services to get your playlists into more ears. Here’s a few quick ideas:
Promote on social
Add to emails
Streaming profiles
Use influencers
Work with artists
Add to website
Add to app
Sync to video
Run ads
Promo on collateral
Promo on receipts
Promo on packaging
Music for our brand Barney Cools is a exTensively useful Tool, allowing us an audio channel To porTray our brands lifesTyle and vibe alongside our phoTographic and video channels.
YouTh CulTure has an expansive inTeresT in Music, and we see iT as a common inTeresT across our mens and womens TargeT audiences.
With The ever evolving and compeTiTive naTure of phoTographic and video mediums, music profiles and ‘personaliTies’ are now a new exTension for brands To relaTe or enTice audiences. IT is a fanTasTic channel if correcTly execuTed To emoTively inTeracT wiTh your audience.
- NaT Tabuman
Founder of Barney Cools
