The WaTerfronT
I curate the soundtrack for The Waterfront restaurant and bar in Venice, CA.
To prepare for spring, The Waterfront brought me in to revamp their music program. Because they are a family friendly location but also get very busy with young adults during the weekend, I had to produce a soundtrack strategy that works for every single type of demographic and experience at their establishment.
After reviewing their customer demographics, I curated soundtracks for 5 different times of the week. Each soundtrack varies in energy level, music genre, and overall purpose. From weekday date nights, to weekend social hour, The Waterfront now has a versatile music program to make all their customers happy.
Weekdays
For daytime, A feel good soundtrack that compliments the nearby ocean and the culture and history of Venice beach. For night, A dining room-specific dusk soundtrack that is less party oriented for family and friends.
Weekends
A more energetic daytime soundtrack for Saturday and Sunday daytime when people are socializing in large groups. A party oriented soundtrack for sunset when Waterfront is at it’s busiest. And for Friday and Saturday night, a lounge-ready soundtrack for diners + daters.
