THE WATERFRONT Music Profile
This is a page outlining my proposed soundtrack strategy for your brand. Below you will find your focus artists and genres, soundtrack concepts, updated pricing, survey results, and more.
Music sTraTegy SpoTlighTs
These are the artists, genres, and brand words that make up the foundation of your soundtrack strategy. I pulled some of them from your Musical Identity Survey and some of them are my own recommendations. You’ll find these artists and genres in a lot of your soundtracks.
ArTisTs
Your Choices: Poolside • SG Lewis • Omar Apollo • Petit Biscuit • Amber Mark • Jungle • Tom Misch • Calvin Harris • Kaytranada
My Additions:
Genres
Your Choices: Indie Dance • Indietronica • Pop House • Tropical House • Nu Soul • R&B • Indie Hip Hop
My Additions:
Brand
Fun • Beach vibe • Upbeat/midtempo • Latin/Afrobeats • Dance • Sophisticated sounds, nothing trashy • Summer • Chill hits • Tropical • Sunset • Hip Hop classics
CuraTion Package Proposal
For The Waterfront, I’ll be curating 3 different soundtracks for different times of day.
MIDDAY
A feel good soundtrack that compliments the nearby ocean and the culture and history of Venice beach.
Hours:
12pm - 3pm
Inspiration:
Venice, the beach, classic rock culture, surf and skate, 60’s and 70’s culture.
Playlist Strategy:
In both phases this playlist is designed to start once The Waterfront opens and then plays for the first few hours of the day. It should be low to medium energy since people are there to eat and enjoy food and company. Positive and fun but not too upbeat.
Length:
Between 6-9 hours of music (100 - 150 songs)
Genres:
Indie rock, Nu Soul, soft psych rock, Surf Rock, Soul R&B
Artists:
TBD
midday Playlist Demo
AfTernoon
A soundtrack with more energy than Midday but not quite a party yet.
Hours:
3pm - 6pm
Inspiration:
Out and about on the weekends, brunches, sunshine, sunglasses and nice shirts
Playlist Strategy:
This soundtrack will accompany late lunches and early drinkers. It ends right before the dinner and night time party crowd arrives. Focusing on songs with lyrics.
Length:
Between 9-12 hours of music (150 - 200 songs)
Genres:
Indie dance, Nu Disco, Indie R&B, Chill tropical house, Psych pop, Nu soul, Nu Disco, Hip Hop
Artists:
Poolside • Omar Apollo • Amber Mark • Jungle • Tom Misch
afTernoon Playlist Demo
Evening
A soundtrack built for socializing. Works for both diners at the restaurant and drinkers in the beer garden.
Hours:
6pm - 9pm
Inspiration:
Cheers with friends, Dinner dates with someone special or big groups, popular music
Playlist Strategy:
This soundtrack will start whenever the dinner crowd usually rolls in and should play through the rest of the night.
Length:
Between 9-12 hours of music (150 - 200 songs)
Genres:
Indie dance, Dance, Psych indie dance, Tropical house, Pop house, Disco House, Pop, Hip Hop, 2000’s Hip Hop
Artists:
SG Lewis • Petit Biscuit • Calvin Harris • Kaytranada
